How Marketers Create and Consume Content
A lot of time and money is spent on studying and explaining consumer behavior and the psychology of marketing. But the thing is, marketers are consumers too – we all make purchases and we can learn a...
View ArticleCrafting the Perfect Social Posts – Part 2
If you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Last week I looked at...
View ArticleThe Cost of Online v. Offline Lead Generation
What’s the difference between online and offline lead generation? Aside from the obvious difference of the lead’s origin, each category of lead has their own set of costs and characteristics – and they...
View Article8 Reasons to Start a Full-Scale Digital Marketing Campaign
One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot of time developing their brand online and have...
View ArticleEmail Deliverability: The Path to Your Subscriber’s Inbox
What’s keeping your emails out of your prospect’s inbox? And how can you fix it? How often do you actually skim through your spam folder, checking to see if it contains anything interesting? My guess...
View ArticleInteresting Infographics: Converting Chats to Sales
While live website chats are most commonly looked at as a customer service tool rather than part of the B2B lead generation process, savvy businesses have begun to look at them as also offering a new...
View ArticleInteresting Infographics: How to Calculate Your Marketing Budget
It can be tough for a business to work out how much they should be spending on marketing. Businesses at different levels of maturity have different needs when it comes to marketing strategies and its...
View Article11 Simple Steps to Boost Your Organic Click-Through Rates
Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great...
View ArticleInteresting Infographics: Influencer Marketing Drives 11x more ROI
Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other...
View Article8 Facts You Need to Know About B2B Content Marketing [Infographic]
Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into...
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